Why RED? For nearly 20 years, the Cambridge Art Association has hosted a fall exhibit, open to artists from the New England states, centered around a color – RED or BLUE, depending on the year. Both the success of the exhibit series, and the challenge to participating artists, lies in channeling the varied meanings of a color like RED. It is the color of action, violence, heat. It is the color of luck, happiness, and passion. RED is more than a color.